VTR Calculator (View-Through Rate)

Have you ever wondered how many people actually watch your video ads till the end? With VTR Calculator (View-Through Rate), you no longer have to wonder! This tool helps you measure the percentage of viewers who watched your video ads all the way through—for example, till the end of the ad or up to a certain point.

Whether you're a marketer, a business owner, or anyone in between, you know the importance of creating video ads that get your message across. But creating videos isn't cheap! That's why knowing which ads are most effective in engaging your audience is crucial. The VTR Calculator helps you understand the effectiveness of your video ads by analyzing the engagement rate, giving you valuable insights to optimize your strategies.

Don't let your video ads go to waste! Sign up for VTR Calculator today and start measuring your View-Through Rates to skyrocket your video ad performance!

VTR Calculator

Calculate your view-through rate and see how well your display ads are performing.

VTR Calculator Results
Conversion Window
Attribution Model
Creative Format
View-Through Conversions0
View-Through Rate0%

video view-through rate (vtr) is a crucial metric for evaluating the success of video advertising campaigns. Our vtr calculator aids in vtr calculations. To gain insights into related advertising metrics and understand their implications for youtube views and engagement, consider linking it with our youtube view calculator. This combined resource offers comprehensive tools for video marketers.

How to Use the VTR Calculator

The VTR Calculator is an online tool that helps advertisers determine the view-through rate (VTR) of their display ads. VTR is a metric that measures the number of people who saw an ad but didn't click on it, yet still converted within a certain period after the ad impression. The calculator is significant because it helps advertisers to understand the effectiveness of their ad campaigns by showing the ratio of views to conversions. This article will provide a step-by-step guide on how to utilize the VTR Calculator.

Instructions for Utilizing the Calculator

To use the VTR Calculator, you need to provide input data in the following fields:

  • Impressions: The number of times your ad was shown to users
  • Views: The number of times your ad was viewed by users
  • Conversion Window: The number of days after an ad view where a conversion will be attributed to the ad
  • Attribution Model: The method used to credit an ad for a conversion. (First Touch, Last Touch, Linear, Time Decay, Position Based)
  • Creative Format: The type of ad format used (Banner, Video, Native)

The importance of providing input data is to enable the calculator to make accurate calculations and generate reliable results. After providing the input data, the VTR Calculator will display the following output fields:

  • View-Through Conversions: The estimated number of conversions that were the result of a view
  • View-Through Rate: The percentage of views that led to a conversion

"VTR Calculator" formula

The VTR Calculator formula is as follows:

View-Through Rate (VTR) = (View-Through Conversions ÷ Impressions) × 100

This formula measures the percentage of people who converted after viewing an ad, divided by the total number of ad impressions.


Let's assume that an ad campaign generated 10,000 impressions and 1,500 views. After a conversion window of seven days, the campaign recorded 800 conversions. Using the VTR Calculator, the view-through conversions would be calculated as follows:

View-Through Conversions = Views x 0.7 View-Through Conversions = 1,500 x 0.7 = 1,050

Using the VTR Calculator formula, we can now calculate the VTR:

VTR = (View-Through Conversions ÷ Impressions) × 100 VTR = (1,050 ÷ 10,000) × 100 VTR = 10.5%

Table Example

ImpressionsViewsConversion WindowAttribution ModelCreative FormatView-Through ConversionsView-Through Rate
10,0001,5007 daysLast TouchBanner1,05010.5%

The VTR Calculator is an essential tool for measuring the effectiveness of display ad campaigns. By utilizing the input fields and formula, advertisers can estimate the number of conversions attributable to a view and calculate the VTR of their ad campaigns. Using the illustrative examples and table, it's easy to see how advertisers can make data-driven decisions to improve their ad campaigns' performance.

About the Author

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Farhan Rahman
SEO and Affiliate Marketing Expert

Farhan Rahman is an experienced SEO and affiliate specialist who has spent years in the field. His expertise in web development and digital marketing has made him a valuable asset in creating user-friendly webmaster calculators. Farhan has been guiding our team through the process of developing efficient calculators that provide accurate results and make life easier for users. His insights and reviews have been instrumental in ensuring that our webmaster calculators are effective and meet the needs of our users.