VTR Calculator (View-Through Rate)

View through rate is a metric to calculate how effective your video is. Is your video is influencing the people? To know the answer the you need to calculate VTR. Here is our VTR calculate which will help you measure VTR. You need to enter total views and total impressions. VTR calculator will output the VTR.

VTR Calculator (View-Through Rate)

Enter Total Views, Impressions and hit the Calculate button

View-Through Rate Results

Total Views 0
Total Impressions 0
View-Through Rate 0.00 %

What is VTR calculator?

VTR refers to View through rate. It is usually used for measuring the video related ad campaign. If you running video ad campaign, want to measure View through rate, you can use our calculator. It is very simple to measure VTR of any video related campaign. You need to provide two data which are total views and total impressions. Then our calculator will help you to measure it.

How to calculate VTR?

To calculate VTR, you can use our calclator. Even you can manually calculate the VTR. The VTR calculation is simple. Divide the total number of views with total imporessions. Then multiply the result with 100. The product is VTR. 

VTR Formula is: VTR = Total Number of Views ÷ Total Impressions  x 1000

Below image shows the VTR Formula . By using this formula you will be able to measure VTR manually

VTR Formula


How is VTR used to measure advertising effectiveness?

There are a number of ways that VTR can be used to measure advertising effectiveness. One way is to track how many people view the ad and then take action, such as clicking through to the advertiser's website or calling a phone number. This can give you a good idea of how many people are actually seeing and responding to the ad. Another way to measure effectiveness is to track brand awareness or recall. This can be done through surveys or other research methods.

The factors that affect VTR (view through rate)

View Through Rate (VTR) is a metric that measures the number of times an ad is viewed from start to finish as a percentage of the total number of times it is served. A high VTR means that people are watching your ad all the way through, while a low VTR indicates that people are dropping off before the ad is finished. There are a number of factors that can affect VTR, including:

-The length of the ad: shorter ads tend to have higher VTRs, because people are less likely to get bored or distracted and click away.

-The subject matter of the ad: ads that are relevant to the viewer's interests are more likely to hold their attention.

-The tone of the ad: ads that are funny or entertaining are more likely to be watched all the way through, while ads that are serious or informative are more likely to be skipped.

-The quality of the ad: poor-quality ads are more likely to be skipped or ignored altogether.

-The placement of the ad: ads that are placed in prime real estate (such as the top of the page or above the fold) are more likely to be seen and clicked on than ads that are placed lower down on the page.


How can VTR (view through rate) be improved?

There are a number of ways that VTR can be improved: 

1. Increasing the frequency and/or duration of the ad spot. 
2. Creating a more compelling and/or interesting ad. 
3. Targeting ads more specifically to the viewer's demographics and/or interests. 
4. Running the ad during times when the viewer is more likely to be paying attention. 
5. Ensuring that the ad is properly placed within the content so that it is not missed or skipped over.

Benefits of using a VTR (view through rate) calculator

There are many benefits to using a VTR calculator. Perhaps the most obvious benefit is that it can help you to determine how effective your video marketing campaigns are. By calculating your VTR, you can get a clear picture of how many people are actually watching your videos all the way through. This can be a valuable metric to track over time, as it can give you insight into how engaging your videos are.

In addition to helping you track the effectiveness of your video marketing campaigns, a VTR calculator can also help you to optimize your videos for maximum impact. By understanding which video elements are most important in driving viewing rates, you can ensure that your videos are as effective as possible. This can help you to get the most out of your video marketing budget, and ultimately reach more people with your message.

Some common VTR (view through rate) benchmarks

here is no one answer to this question as VTR benchmarks can vary depending on the industry, product, or service being advertised. However, some common VTR benchmarks that are often used include:

-1% VTR: This is the industry standard for online video advertising and is a good benchmark to aim for.

-2% VTR: This is a more aggressive benchmark that is often used for video ads that are shorter in length (15 seconds or less).

-3% VTR: This is a very aggressive benchmark and is usually only achievable for video ads that are extremely well-targeted and/or highly entertaining.


What is a good view through rate?

Good View through rate varies according to industry. In general, Good VTR is about 15% . This percentage indicates that 15% of visitors will watch your video.

How is view through rate calculated on Facebook?

VTR calculation formula in Facebook is the same as youtube or any other platform. To get VTR  of divide number of total views with impression. The result will be the VTR.

What is the difference between VCR and VTR?

VTR Stands for View through rate which indicates the ratio of total views and impression. Similarly, VCR stands for Video completion rate. VCR indicates how many people completed the Video from those who started watching?

How do I improve my VTR?

There are several ways to improve VTR. We have provided some suggestions here. Firstly, Focus on Video thumbnails. The first impression of your video starts from a thumbnail. Secondly, careful about Video length, headline and descriptions.


What is the difference between VTR (view through rate) and CTR (click through rate)?

View through rate (VTR) is a metric that measures how often people who see an ad also visit the advertiser’s website. Click through rate (CTR) is a metric that measures how often people who see an ad click on it.