Email Open Rate Calculator

If you are running an email marketing campaign, you need to focus on a lot of things. The very first thing you need to calculate the email open rate. Email open rate depends on a lot of factors, for example, your email subject line, your lead quality, and so on. Email Open rate should have to measure to make your campaign more effective. The below email open rate calculator helps you to measure the email open rate. 

Email Open Rate Calculator

Enter Total Opened, Delivered and hit the Calculate button


Email Open Rate Calculator Result

Total Opened Email 0
Total Delivered Email 0
Email Open Rate 0.00

What are Email Open Rates?

Email open rates refer to the ratio of the number of emails you have sent in your email campaign and the number of opened emails. It is crucial for a successful email campaign. In the year 2020, the average email open rate across the industry is 17.5%

How to calculate the open rate on emails?

If you want to calculate the email open rate, you need to know the formula of the Email open rate. You need to have two important data to calculate. The very first one is, how many emails you have sent. the second one is how many people open the email. After having these data, you need to use the following formula

Email Open rate = Number of emails opened ÷ Number of sent email x 100

How to improve email open rates

There are a number of things you can do to improve your email open rates:

1. First, make sure that your subject lines are clear, concise, and interesting. If your subject lines are boring or unclear, people are less likely to open your emails.

2. Second, segment your email list so that you are sending relevant emails to relevant people. If you are sending emails to people who are not interested in what you have to say, they are less likely to open them.

3. Finally, test different times and days to send your emails. Some people open their emails first thing in the morning, while others open them at night. Find out when your audience is most likely to open their emails and send your emails at that time.

Some common causes of low email open rates

There are many potential causes of low email open rates. Some common causes include:

1. The sender's email address is not recognizable, or the email appears to come from a generic email address (e.g. info@company.com).

2. The subject line is not interesting or relevant to the recipient.

3. The email content is not well-written or contains too much text.

4. The email contains too many images, which can make it difficult to read.

5. The email is not personalized to the recipient, or the recipient's name is not used.

6. The email is sent to a large list of recipients and is not targeted to a specific audience.

7. The email is sent too frequently, or the sender is not considered to be a trusted source.

8. The email is sent at an inconvenient time, or the recipient is not likely to be in their inbox at that time.

9. The email contains an attachment, which can often be perceived as spam.

10. The email is part of a mass email campaign and is not sent as a one-to-one communication.

How can you tell if your email open rates are good?

There are a few different ways to measure email open rates, but the most common metric is simply the number of people who open an email divided by the number of people who were sent the email. This can be expressed as a percentage, so if 100 people were sent an email and 50 of them opened it, the open rate would be 50%.

There are a few different things to consider when determining whether or not your email open rates are good. First, you need to compare your open rates to industry averages. The average email open rate across all industries is about 20-30%, so if your open rate is above that, you're doing well. However, keep in mind that some industries have higher open rates than others, so it's important to compare your rates to those in your own industry.

In addition to comparing your open rates to industry averages, you also need to consider your email list size. The larger your email list, the more people you're likely to have open your emails. If you have a small email list, you may only need a few people to open your emails in order for your open rates to be good.

Finally, you should also consider your email content when determining whether or not your open rates are good. If you're sending emails that people are interested in, you're more likely to have higher open rates. If you're sending emails that are irrelevant or uninteresting, people are less likely to open them.

Overall, there is no one-size-fits-all answer to the question of whether or not email open rates are good. However, if you compare your rates to industry averages and consider your email list size and content, you should be able to get a good idea of whether your open rates are where they should be.

Some best practices for increasing email open rates

There are a number of things you can do to increase email open rates. 

First, make sure your subject lines are clear and concise. Be sure to avoid using any spam trigger words, and make sure your sender name is recognizable. 

Next, segment your lists so that you are only sending emails to those who are likely to be interested in the content. The more relevant the email is to the recipient, the more likely they are to open it. 

Finally, send your emails at a time when they are likely to be opened. For most people, this is early in the morning or late at night. Experiment with different times to see what works best for your audience.
 

 

Why do some emails have higher open rates than others?

There are a few reasons why some emails have higher open rates than others. One reason could be the subject line. If the subject line is catchy and/or relevant to the recipient, they are more likely to open it. Another reason could be the sender. If the recipient recognizes the sender's name, they are more likely to open the email. Finally, the time the email is sent can also affect the open rate. If the email is sent at a time when the recipient is more likely to be checking their email, they are more likely to open it.

How do email open rates vary by industry?

Email open rates can vary significantly by industry. For example, the retail industry has an average open rate of around 15%, while the healthcare industry has an average open rate of around 21%. This difference is likely due to the fact that retail companies tend to send more promotional emails, while healthcare companies tend to send more transactional emails.

How do open rates change over time?

Open rates for email campaigns tend to decrease over time. This is because people are generally more engaged when they first receive an email, and then the interest and engagement decreases the longer they have the email. Additionally, people's inboxes tend to fill up over time, and they are less likely to open emails from brands that they are not as engaged with.

How do I know if my email subject line is effective?

The best way to know if your email subject line is effective is to test it out! Try sending the same email with different subject lines to a small group of people and see which one gets the most response. You could also use an A/B testing tool to test different subject lines with a larger group of people.

What are some common myths about email open rates?

There are many myths about email open rates. Some people believe that the open rate is always 100%, which is not true. Other people believe that the open rate is the percentage of people who open an email, which is also not true. The open rate is actually the percentage of people who open an email and click on at least one link in the email.