Email Service providers use this term frequently. CTOR refers Click to Open Rate. Low CTOR indicates your email body is not good one. People usually click on the email links, when it seems , the link is important. To make good email campaign, you need to measure CTOR. Here is the calculator to measure CTOR.
Enter Total Clicked, Opened and hit the Calculate button
CTOR is the ratio of Total click and Open. It express with percentage. If you want to do calculation manually, you can follow the below formula.
CTOR = (Clicked x 100) ÷ Opens
CTOR is calculated by the ratio of number of click and unique opens. So, If you want to calculate CTOR, you need to know click and unique open numbers. Let, Number of Unique Click is 100 and Open is 200. The CTOR will be 50%. It is multiplied by 100 for percentange.
It is actually hard to define good CTOR Rate. Usually it is considered 20-30% CTOR Rate is good. Below the average it is considered as bad CTOR. It is mentionable that, It may varies according to the industry.
CTOR Stands for the Click-to-Open-Rate which is compared with the number of email opened and clicked.
There are several ways to improve CTOR. We have mentioned here some of the important technique to improve your CTOR.
Before openning any email, an audience take a look of the subject line. If your subject line can attracts your audience, it has possiblities to increase the open rate. As CTOR rate is solely dependent on Subject line.
Usuallay audience don't like to read longer. So be specific in your email. Write short but effective email body. It will increase the CTOR.
Make segment of your email list. Don't send unwanted and boring content to audience. It will reduce your CTOR. Send the Targeted content to your audiences.
Who doesn't like personalized things. If you write personalized thing, it will increase the the CTOR definitely.
Adding link without button it is an old school. If you really want to improve CTOR, you should add button in your email copy. Button grabs the attention of your audience. So, It is recommended to use button in email body.